I created a range of print and web graphics for the YMCA of Greater Seattle, including:
-Spring program guides
-Summer camp paid media, flyers, banners, and social posts
-YMCA property signage
-Healthy Kids Day materials (below)
-Host Homes materials and identity (below)
-Newsletter images for all branches
Create marketing collateral for this year's Healthy Kid's Day event at the Y. The goal was to attract non-members who might not know what their local Y offers and inspire them to sign up for a membership.
I adapted creative from Y-USA's Healthy Kid Day campaign and created a suite of graphics that our branches could use. Created a new lockup with our date/time and created simpler layouts from what the Y-USA used.
-Event posters and flyers
-5 email designs
-Web page design
-Social media posts and Facebook event/header graphics
-Printed materials for day of (sign in sheets, "passport" sheets for kids to use as they visited booths)
The event is yet to happen, but the success of this creative will be measured by event attendance and the amount of new members who sign up after going to Healthy Kids Day.
To raise community awareness of the program and get more people to sign up to host youths who are at risk of homelessness.
This is a fairly new program and it had almost no creative made for it before, so I was creating an asset library that they could use for marketing. I started by learning all I could about the program and doing a ton of photo research to find images that were representative of everyone who could be using the program (age appropriate and showing a wide range of ethnicities) and were also hopeful and empowering. I also had to create materials that would work for multiple branches with different types of members, so the assets had to appeal to urban and suburban audiences.
-Asset library of images and a logo lockup
-Participant cards to introduce youth who may benefit from the program
These assets will be used to advertise future information sessions, so success will be measured by attendance and by how many new participants offer up spare rooms for youth in the program. There is also a plan to send out a survey to Y members in 3 months to measure how effective the marketing has been (if folks have heard about the program yet) and if the language and imagery inspires them to want to sign up. These materials that I made and eventually the information gained from the survey will help inform the look and feel of future marketing materials.