The Juicy Cafe


Develop a cleaner menu based on existing branding and make more of the brand principles shine through (more handmade, local, and empowering).


Because the menu changes with the seasons, we’ve been able to reiterate and hone in on a layout that customers really respond to. We’ve gotten into a rhythm for refreshing the menu about twice a year, swapping out seasonal menu items and adjusting to trends.


Since I started working with the owner Abigail in 2015 she’s expanded from one store to four across Seattle, each with its own personality. The assets I create for her (signage, menus, stickers, packaging) are adaptable for each store’s layout and needs, balancing consistency of the brand and working with the flow of the space to make the ordering experience as easy as possible for the customer.