Using elements of the existing and previous branding, we wanted to update things so more of the brand principles would shine through (more handmade, local, and empowering). I delivered in-store menus, to-go menus, signage across their four stores, and labels for grab-and-go items, as well as helped solidify brand elements.
The owner Abigail and I had a lot of conversations and did a lot of research for what she wanted the brand to look like. With that, plus the assets we already had from the previous design, I created new signage, menus, and labels across four stores. Since each one has a totally different layout each menu was a little different in order to fit the space.