As the digital designer for Butter London I supplied them with email campaigns, banners for the website, and social media graphics. The overall goal was to promote current sales or new products and keep customers engaged and coming back to try other products.
Below are just a couple of emails I created. Typically when we had a promotion coming up I would start with an email, then take the design elements from that piece and create a slider for the website and images for their social media pages. Content was a collaboration with the copywriter, art director, and digital director.